✨ Welcome to the New My Vintage – Fresh Look, Same Timeless Style
- Emma (My Vintage)
- 1 day ago
- 3 min read
We’re beyond excited to welcome you to the brand new My Vintage website and branding! Since 2004, we’ve been at the heart of the UK’s vintage clothing and retro fashion scene, and now, with a fresh new look, we’re stepping into 2025 stronger, bolder, and more stylish than ever.
Why the Change?
Vintage fashion is all about evolution — every era brings its own trends, stories, and flair. At My Vintage, we wanted our website to reflect the same timeless style and character that our collections represent.
Our new branding brings together retro charm with a modern twist: warm, nostalgic colours, bold graphics, and a smoother shopping experience. This transformation isn’t just about looks — it’s about creating a platform that celebrates the past while making vintage shopping exciting for today’s world.
What’s New on the Website?
We’ve listened to our amazing customers and built a website that works better for you. Here’s what’s waiting on the new myvintage.uk:
Mobile-first design 📱 – shop effortlessly on any device
Faster, clearer navigation 🛍 – browse by decade, style, or category in just a click
Improved search function 🔍 – quickly find that 1950s swing dress or 90s bomber jacket
Cohesive branding & visuals ✨ – every page has a retro vibe that feels distinctly My Vintage
Enhanced editorial content 📖 – guides, articles, and trend insights to inspire your vintage journey

Our Story – From 2004 to Now
Founded in 2004, My Vintage began with a passion for uncovering the best in authentic vintage fashion. Over the years, we’ve grown from a small boutique to a globally recognised online store, serving customers across the UK and worldwide.
From 1940s tea dresses to 1980s power blazers, 50s rockabilly skirts to 90s sportswear, our mission has always been the same: to bring you unique, high-quality vintage pieces that can’t be found on the high street.

Why Choose Vintage?
Choosing vintage isn’t just about style — it’s about sustainability. Every piece of vintage clothing tells a story, and by re-wearing and re-loving these garments, you’re helping to reduce waste and support a more eco-friendly future.
When you shop at My Vintage, you’re:
🌍 Supporting sustainable fashion choices
💎 Buying one-of-a-kind pieces with history and charm
🛍 Investing in quality clothing made to last
More Than Just Shopping
We’re proud that our collections don’t just inspire individual style — they’ve also been featured in television, theatre, and film productions. Our vintage clothing has appeared in work for the BBC, ITV, Netflix, Paramount, Sony Pictures, and more, helping bring authentic looks to life on screen.
This blend of everyday wear and costume heritage makes us unique — whether you’re hunting for a 1960s mod dress for a night out, or sourcing 1940s tailoring for a film project, My Vintage is your go-to destination.

What’s Next for My Vintage?
This rebrand is only the beginning. Alongside our new website, you can look forward to:
Fresh blog content – from styling tips to historical fashion features
Exclusive trend edits – spotlighting must-have vintage pieces each season
Community connection – sharing your My Vintage looks across Instagram, Facebook, and X
Expanding collections – more clothing, accessories, and homeware from the eras you love most
Join Us in the New Era of Vintage
We’d love you to explore the new website and discover the collections you already love, now easier to shop than ever.
👉 Visit www.myvintage.uk today and let us know what you think of our new look.
Thank you for being part of the My Vintage journey. Whether you’re a long-time customer or discovering us for the first time, we can’t wait to continue sharing the timeless beauty of vintage fashion with you.
Here’s to the next chapter of sustainable, stylish, and unforgettable vintage clothing.